4/4/2023 0 Comments Qq browser javaThat means Baidu isn’t able to index content from platforms like WeChat or Xiaohongshu. ![]() The Chinese internet is also more fragmented than the western world, with tech companies keeping their content to within their own ecosystems. Users resort to a multitude of platforms focused on specific needs. A staggering 99.6% of Chinese internet users access the internet through mobile compared to only 33.3%-27.6% for accessing via computer, according to a 2022 study from China Internet Network Information Center (CNNIC).ĭue to the predominance of mobile internet usage, most Chinese internet users are used to app-based internet usage. Unlike in the West, Chinese internet users access the web mostly through mobile. Are Search Engines Still Relevant in China for 2023? ![]() However, due to China’s unique internet ecosystem, its search engine landscape is wildly different than in the West. You may have heard about Baidu, the biggest and most popular Chinese search engine, considered to be China’s answer to Google. If you want to implement an effective marketing strategy in China, you must get acquainted with the largest search engines in China.
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